Customers expect the latest product information, does your channel have it?
If you are a premium brand marketer and don’t provide your authorized retailers “brand-approved” content to promote your brand on their websites, you are missing a huge opportunity. Think about it for a moment: you spend thousands (maybe hundreds of thousands) of dollars to develop your brand identity. Then, you spend hundreds of thousands more to promote, advertise, and protect that brand online and offline. Meanwhile, one of your retailers can inadvertently dilute that investment by featuring your brand in an incomplete or substandard manner (note: if you aren’t helping them then you share some of this blame).
Many brands have a large numbers of retail partners. Most or all of these retailers have websites that they promote attracting a significant numbers of qualified customers. But, when they do, how is your brand represented? Here are some questions to … Read More